Private Label Food Packaging Program
The Everyday Staples category gave me the opportunity to design packaging across multiple food and pantry product lines. From multi-SKU label systems to conceptual brand explorations, my role included working directly with buyers, adapting vendor dielines, researching trends, and presenting cohesive solutions for store rollout. While not all concepts made it to store shelves, the work illustrates my ability to balance conceptual creativity with retail-ready execution.
Private label pantry packaging — shelf-ready product line
Label design system with SKU and flavor variations
Label design system with SKU and flavor variations
Olives & Peppers
What I Did:
Created a full label system for a line of Mediterranean-inspired products, ranging from manzanilla and salad olives to pepperoncinis. Designs required flexibility across jar sizes and clear communication of product type while maintaining a consistent shelf identity.
Created a full label system for a line of Mediterranean-inspired products, ranging from manzanilla and salad olives to pepperoncinis. Designs required flexibility across jar sizes and clear communication of product type while maintaining a consistent shelf identity.
Process:
•Built adaptable templates to handle multiple SKUs.
•Balanced color, typography, and imagery to ensure strong shelf impact.
•Coordinated with buyers to align flavor labeling and naming conventions.
Outcome:
This line was selected for in-store placement, providing Big Lots with a recognizable, consistent product family in the pantry aisle.
This line was selected for in-store placement, providing Big Lots with a recognizable, consistent product family in the pantry aisle.
Private label bottled water packaging system
Flavor-based label system with consistent brand architecture
Private label bottled water packaging system
Packaging system across bottles, cans, and multipack formats
Flavor-based label system with consistent brand architecture
Packaging system across bottles, cans, and multipack formats
Carbonated Water
What I Did:
Designed branding and packaging for a multi-flavor sparkling water line, covering both plastic bottles and aluminum cans. Extended designs to secondary packaging, including 12-pack cases.
Designed branding and packaging for a multi-flavor sparkling water line, covering both plastic bottles and aluminum cans. Extended designs to secondary packaging, including 12-pack cases.
Process:
•Created flavor-specific color palettes while maintaining overall brand consistency.
•Adapted artwork for multiple dielines (bottles, cans, cartons).
•Developed mockups to demonstrate real-world presence.
Outcome:
Provided Big Lots with a scalable system for a growing beverage category. Though the project was concept-driven, it showcased my ability to handle multi-format beverage packaging.
Provided Big Lots with a scalable system for a growing beverage category. Though the project was concept-driven, it showcased my ability to handle multi-format beverage packaging.
Label design concepts exploring multiple visual directions
Label design concepts exploring multiple visual directions
Label design concepts exploring multiple visual directions
Pancake Syrup
What I Did:
Concepted branding for a two-flavor syrup line, including dieline adaptation for custom bottle shapes.
Concepted branding for a two-flavor syrup line, including dieline adaptation for custom bottle shapes.
Process:
•Explored design directions ranging from traditional breakfast nostalgia to modern clean-label aesthetics.
•Delivered multiple rounds of creative exploration to align with buyer expectations.
Outcome:
Final concepts demonstrated breadth in visual approaches for private-label pantry staples, with strong potential for scalability.
Final concepts demonstrated breadth in visual approaches for private-label pantry staples, with strong potential for scalability.
Label design concepts exploring multiple visual directions
Label design concepts exploring multiple visual directions
Apple Cider Vinegar
What I Did:
Developed multiple brand concepts for a full line of apple cider vinegar products, producing eight label variations.
Developed multiple brand concepts for a full line of apple cider vinegar products, producing eight label variations.
Process:
•Researched competitor packaging (e.g., Bragg) to establish shelf presence benchmarks.
•Balanced natural/organic positioning with private-label accessibility.
•Created both mockups and flat label explorations to present range.
Outcome:
While exploratory, the breadth of design options illustrated strategic range and adaptability to shifting buyer needs.
While exploratory, the breadth of design options illustrated strategic range and adaptability to shifting buyer needs.
Label design concepts exploring multiple visual directions
Label design concepts exploring multiple visual directions
Label design concepts exploring multiple visual directions
Salt
What I Did:
Concepted packaging for a family of salt products, including classic canisters, grinders, and boxed formats.
Concepted packaging for a family of salt products, including classic canisters, grinders, and boxed formats.
Process:
•Explored multiple branding directions to align with private-label positioning.
•Built mockups to visualize consistency across packaging types.
•Designed flexible systems that could scale to different salt formats (iodized, kosher, sea salt).
Outcome:
While conceptual, the project demonstrated system thinking: extending one brand language across multiple package types.
While conceptual, the project demonstrated system thinking: extending one brand language across multiple package types.