Health & Beauty Private Label Packaging
The SoundBody line was Big Lots’ private-label health and beauty brand, designed to deliver national-brand quality at accessible price points. The brand extended across skincare, body lotion, and treatment products, each requiring packaging that communicated trust, value, and consistency on the shelf.
I collaborated closely with buyers and senior management to concept and refine the look of this line — developing print-ready dielines, coordinating with vendors, and reviewing proofs to ensure color and branding accuracy across all SKUs.
Overview
The Sound Body project required designing multiple product types within a cohesive brand framework. Balancing clean, clinical design cues with warmth and approachability, the packaging system positioned Sound Body as a reliable, affordable alternative to major retail health and skincare brands.
Key Responsibilities:
•Developed label and box designs across skincare and body care categories
•Adapted artwork for multiple container types and sizes (bottles, tubes, jars, boxes)
•Conducted competitive research and created concept variations inspired by category leaders
•Maintained vendor communication for dieline accuracy and proofing
•Ensured consistent use of typography, color palette, and brand hierarchy across packaging
Packaging dielines and finished product execution
Coordinated packaging across multiple product formats
Health & beauty private label packaging system
Health & beauty private label packaging system
Health & beauty private label packaging system
Health & beauty private label packaging system
Design Process
To achieve a look that balanced clinical trust with consumer friendliness, I conducted design research focused on leading health and skincare packaging trends. Inspired by clean, minimalist aesthetics similar to national brands, I developed dielines that maintained clarity, legibility, and shelf cohesion.
Key Steps:
•Concept Development: Designed multiple layout directions, refining hierarchy for key claims and sub-brands (Men’s, Therapy, Micro Sculpting).
•Mockups: Created mockups for presentation to buyers and senior managers.
•Vendor Coordination: Collaborated with suppliers on print proofs, dieline revisions, and material choices to maintain quality and consistency.
Health & beauty private label packaging system
Health & beauty private label packaging system
Health & beauty private label packaging system
Health & beauty private label packaging system
Outcome
The SoundBody brand successfully unified Big Lots’ health and beauty offerings under one cohesive visual identity. These designs were selected for production and appeared across stores nationwide, reinforcing the retailer’s position as a trusted provider of affordable personal care products.
The collection demonstrates my ability to create packaging systems that feel national-brand quality — balancing budget, brand alignment, and shelf impact within a mass-market retail environment.