Seasonal Private Label Packaging Collection
The Tinsel Town collection brought a cohesive, festive identity to Big Lots’ holiday décor line — spanning everything from candles and ornaments to garland, textiles, and tableware. Designed to stand out in-store while maintaining production efficiency, the line combined cheerful typography, playful iconography, and metallic accents for a bright, unified seasonal story.
My role focused on creating dielines, layout systems, and production-ready artwork across multiple packaging formats. By maintaining consistent visual language and collaborating closely with vendors, I helped ensure each product — no matter its material or shape — reflected the same joyful, recognizable brand presence on the shelf.
Overview
Collaborated closely with senior design and buying teams to define the Tinsel Town look — bright, approachable, and joyfully festive — while maintaining packaging consistency across multiple product types and departments.
Responsibilities included:
•Concept development and dieline creation for candles, garland, ornaments, shower curtain sets, and textiles
•Reviewing vendor proofs for color, registration, and foil treatments
•Aligning typography and iconography for cohesive shelf presentation
•Overseeing production readiness and layout adjustments across print formats
In-store packaging presentation
Packaging dieline and layout system
Private label holiday décor packaging
Coordinated packaging across multiple product types
Design Process
The Tinsel Town collection spanned a wide range of product types — from textiles and candles to ornaments and home décor — requiring flexible yet cohesive design solutions across materials and formats.
Key Steps:
• Concept & Dielines — Developed dielines and adaptable layouts for diverse packaging shapes, ensuring consistency in branding and holiday flair.
•Mockups & Presentation — Created digital mockups to visualize packaging concepts for stakeholder approval and production alignment.
•Color & Finish Refinement — Applied metallic inks, foils, and festive color palettes to enhance shelf appeal and convey a joyful, premium holiday look.
Seasonal decor packaging — Tinsel Town collection
In-store packaging presentation
Packaging dieline and layout system
Outcome
The Tinsel Town collection became a standout element of Big Lots’ seasonal branding, delivering a joyful and consistent visual identity across dozens of SKUs and product types. From packaging design to in-store presentation, the cohesive look reinforced the brand’s festive personality while helping customers easily identify Big Lots’ holiday offerings.
The project also demonstrated my ability to design for large-scale retail systems — balancing creative expression with vendor requirements, print production constraints, and multi-department coordination. The result was a unified, high-impact holiday collection that combined shelf appeal with practical production precision.