Kids’ Private Label Packaging System
Overview
Developed packaging concepts and dielines for Dream Street, a tween-focused home décor and bedding line. The goal was to create a unified, playful visual language that could adapt across a wide range of products — from soft goods to wall décor and storage accessories — while maintaining clarity and shelf appeal.
Design Process
• Created dielines for multiple product categories, ensuring brand consistency across various materials and print processes.
• Designed packaging that balanced vibrant, youthful aesthetics with strong brand recognition.
• Adapted layouts and artwork for multiple vendors and packaging structures.
• Collaborated with cross-functional teams to align packaging solutions with product assortment timelines and manufacturing constraints.
• Designed packaging that balanced vibrant, youthful aesthetics with strong brand recognition.
• Adapted layouts and artwork for multiple vendors and packaging structures.
• Collaborated with cross-functional teams to align packaging solutions with product assortment timelines and manufacturing constraints.
Outcome
A cohesive packaging system that brought the Dream Street identity to life across an expansive assortment of tween home décor products. Designs translated consistently from large-format packaging to compact tags and inserts, maintaining energy and readability at every scale.
Kids’ private label packaging — in-store presentation
Kids’ private label packaging — in-store presentation
Kids’ private label packaging — in-store presentation
Kids’ private label packaging — in-store presentation
Kids’ private label packaging — in-store presentation
Kids’ private label packaging — in-store presentation
Kids’ private label packaging — in-store presentation
Kids’ private label packaging — in-store presentation
Kids’ private label packaging — in-store presentation
Packaging dieline and finished product application
Packaging dieline and finished product application
