Homepage design supporting seasonal retail campaigns
Homepage and promotional banner designs built to energize seasonal campaigns and reinforce brand consistency across digital, email, and in-store materials.
Overview
Developed homepage hero and banner concepts for Big Lots’ seasonal and promotional campaigns, integrating product imagery, editorial lifestyle shots, and typographic messaging. Each layout balanced campaign storytelling with product visibility while adhering to brand standards and platform constraints.
Design Process
• Collaborated with marketing and e-commerce teams to align homepage visuals with weekly and seasonal campaign goals.
• Designed modular banner systems optimized for the brand’s content management platform.
• Partnered with copywriters and category leads to ensure messaging, timing, and product priorities were synchronized across channels.
• Designed modular banner systems optimized for the brand’s content management platform.
• Partnered with copywriters and category leads to ensure messaging, timing, and product priorities were synchronized across channels.
Seasonal homepage design — scrolling desktop layout
Seasonal homepage design — scrolling desktop layout
Seasonal homepage design — scrolling desktop layout
Seasonal homepage design — scrolling desktop layout
Outcome
Homepage assets that anchored seasonal stories and supported key retail initiatives—maintaining brand cohesion across email, digital, and in-store campaigns. Each design balanced storytelling with conversion goals, ensuring strong visual hierarchy and adaptability across platforms.
Together, these homepage layouts demonstrate a consistent ability to evolve campaign themes into cohesive, on-brand digital experiences that drive engagement and reinforce Big Lots’ energetic retail identity.