Household Goods Private Label Packaging
Big Lots needed packaging across both everyday household staples and seasonal collections. I designed lines that ranged from practical disposable goods to seasonal entertaining sets, ensuring private-label products could compete with national brands in both clarity and shelf appeal.
Household goods private label packaging system
Household goods private label packaging system
Household goods private label packaging system
Everyday SKUs such as disposable plates and flatware formed the foundation of Big Lots’ household line. My designs emphasized durability messaging and value clarity while navigating multiple dieline formats and vendor proofs.
Coordinated packaging across multiple household product categories
Coordinated packaging across multiple household product categories
Coordinated packaging across multiple household product categories
Coordinated packaging across multiple household product categories
Packaging system across everyday and seasonal household products
Packaging system across everyday and seasonal household products
Seasonal systems like Harvest Bloom and Farmhouse gave Big Lots a refreshed presence in the entertaining category, tying into broader home décor and seasonal trends.
Role
• Packaging design & art direction
• Concept development aligned with seasonal trend research
• Built artwork from vendor dieline templates
• Presented designs to buyers and senior management
• Partnered with vendors on proofs, color checks, and production
• Concept development aligned with seasonal trend research
• Built artwork from vendor dieline templates
• Presented designs to buyers and senior management
• Partnered with vendors on proofs, color checks, and production
Process
• Researched lifestyle/seasonal packaging trends
• Created multiple design routes for everyday and seasonal SKUs
• Developed dielines for plates, flatware, and packaging families
• Produced presentation boards for executive review
• Finalized artwork with print vendors for in-store rollout
• Created multiple design routes for everyday and seasonal SKUs
• Developed dielines for plates, flatware, and packaging families
• Produced presentation boards for executive review
• Finalized artwork with print vendors for in-store rollout
Outcome
• Household collections (Harvest Bloom and Farmhouse) successfully launched in Big Lots stores nationwide
• Core SKUs (plates, flatware) reinforced Big Lots’ positioning as a one-stop shop for entertaining needs
• Established Big Lots Essentials as a recognizable private-label brand with consistent shelf presence
• Core SKUs (plates, flatware) reinforced Big Lots’ positioning as a one-stop shop for entertaining needs
• Established Big Lots Essentials as a recognizable private-label brand with consistent shelf presence