Promotional email design supporting seasonal and campaign initiatives

Big Lots’ national email campaigns were built around fast-paced retail storytelling — timely, energetic, and adaptable to any season or offer. These modular designs balanced hierarchy and visual impact within strict content management constraints.
Overview
Created a suite of responsive email layouts for weekly promotions, seasonal campaigns, and brand storytelling.
Design Process
• Designed within Big Lots’ modular email system and CMS limitations.
• Focused on creating strong hierarchy for fast scanning: headline > hero > CTA.
• Adapted assets for both desktop and mobile displays, testing composition at each breakpoint.
Outcome
Delivered clean, consistent, and visually compelling email designs that aligned with national campaigns and increased brand recognition across digital channels.
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Promotional email design — scrolling mobile layout

Promotional email design — scrolling mobile layout

Promotional email design — scrolling mobile layout

Additional Campaign Highlights
These selected assets illustrate modular design work created for Big Lots’ email campaigns. Each component was designed within brand guidelines to maintain consistency across multiple seasonal and promotional themes—balancing strong calls to action, bold color, and product storytelling in flexible layouts that supported both desktop and mobile delivery.
HERO BANNERS:
Email hero banner design for promotional campaigns
Email hero banner design for promotional campaigns
Email hero banner design for promotional campaigns
Email hero banner design for promotional campaigns
Email hero banner design for promotional campaigns
Email hero banner design for promotional campaigns
Email hero banner design for promotional campaigns
Email hero banner design for promotional campaigns
PROMO MODULES:
Modular promotional email components
Modular promotional email components
Modular promotional email components
Modular promotional email components
Modular promotional email components
Modular promotional email components
Modular promotional email components
Modular promotional email components
Modular promotional email components
Modular promotional email components
Modular promotional email components
Modular promotional email components
CAMPAIGN REPEATERS:
Repeatable campaign elements within email design systems
Repeatable campaign elements within email design systems
Repeatable campaign elements within email design systems
Repeatable campaign elements within email design systems
Repeatable campaign elements within email design systems
Repeatable campaign elements within email design systems
Repeatable campaign elements within email design systems
Repeatable campaign elements within email design systems
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