Educational video design supporting life-stage planning content
Video content created to inspire engagement and support community initiatives among older audiences.
Overview
Produced and edited a promotional video for AARP highlighting volunteer involvement and social connection initiatives. The video combined interview footage, branded motion elements, and music pacing to create an uplifting and informative narrative.
Design Process
• Collaborated with AARP communications staff to identify key messaging and tone.
• Edited and sequenced footage using Adobe Premiere Pro, incorporating branded lower-thirds, transitions, and captions.
• Balanced emotional storytelling with informational clarity to ensure accessibility and resonance with AARP’s audience.
• Edited and sequenced footage using Adobe Premiere Pro, incorporating branded lower-thirds, transitions, and captions.
• Balanced emotional storytelling with informational clarity to ensure accessibility and resonance with AARP’s audience.
Outcome
A polished, brand-aligned video that supported AARP’s outreach goals, increased event engagement, and demonstrated how thoughtful pacing and editing can strengthen emotional connection and clarity of message.
Educational video featuring motion graphics and typographic storytelling